2020 New Year/New Marketing Goals: As we navigate through a new year,  entrepreneurs are beginning to think about what is next for their businesses, mainly, attracting new customers, increasing revenue, and building or maintaining new brand loyalty.  Small businesses need to stay one step ahead of their competition and ahead of trends which can be...Read More

With the end of 2019 within our reach, entrepreneurs are beginning to think about what is next for their businesses, mainly, attracting new customers, increasing revenue and building or maintaining new brand loyalty.  Small businesses need to stay one step ahead of their competition and ahead of trends which can be difficult for a one-person...Read More

Sometimes we need to dig into an old bag of tricks to innovate and disrupt.  All marketing initiatives as with anything NEW, eventually provides diminishing returns.  eMail used to be the cool kid on the block delivering blockbuster direct response results; now .6% response rate.  Other digital mediums that are delivering less than stellar returns...Read More