A business brochure could be the perfect selling point for your company. Customers for all kinds of products often prefer to browse a handout rather than listen to a sales associate talk about various products. A business brochure that saves customers time by letting them shop at home rather than drive to the company will likely enhance sales—10 Reasons Why Your Business Needs A Stellar Brochure. If you find yourself asking “Do I need a professional brochure” the answer is yes. Learn more below.
Here are 10 reasons why you should have a brochure for your business.
- Visual Appeal
An attractive brochure invites readers to view images and information about products and services. Visual impressions can have a powerful effect on motivating people to understand and appreciate the company’s selling points. Color copies of a company brochure can be compelling, whether using photographs or artwork. Digital printing facilitates the production and distribution of a traditional tri-fold brochure or other styles.
- Critical Information
Many people looking for crucial services do not always know how to research the most relevant sources online. Legal brochures, for example, can provide essential information about making a will or filing a lawsuit for an accident injury. Someone who may be hesitant to contact an attorney might be more open to perusing legal brochures that are clear, direct, and easy to understand instead of using legal jargon.
- Inviting Format
The public generally considers legal flyers or color copies of any tri-fold brochure to introduce the company and an invitation to learn more. When opening a restaurant brochure or a medical brochure, readers want to see a list of products and services to know whether to contact the business. They might not even be interested in the industry initially, but a great brochure can be persuasive.
- Entertainment Value
People read a catalog brochure as often as a newspaper a hundred years ago. The flyers were fun to look at, especially those who lived in rural areas. They stoked daydreams or prompted savings to buy the wares described in a restaurant brochure or schedule an appointment to use the services of a medical booklet. Today, people still enjoy reading a catalog brochure for the same reason. Color copies and digital printing produce high-quality brochures that are smart and efficient in selling a business to the public.
- Sales Tool
A construction brochure depicting a renovated kitchen or an updated bathroom introduces the viewer to the potential improvements. You don’t need to have a phone to scroll through a website. Those steps may follow, but at first, a simple brochure may be all that is required to pique a customer’s interest. With limited but focused details, readers can get a general idea of the possibilities before deciding to take the next step and contact the business. As a result, this is another one of the 10 Reasons Why Your Business Needs A Stellar Brochure.
- Informative List
Let’s talk about planning weddings. Brochures offer so much more information right off the bat. A wedding brochure might list the specific services required for most weddings. Wedding lists are a great thing to include in brochures. People keep brochures on hand when you provide details and references to look back at later. A wedding brochure does not have to be costly or elaborate. It can simply use a lovely wedding image to offer helpful information for planning a wedding.
- Public Service
A public service medical brochure can explain the need to take certain actions, like wearing a mask during a pandemic. A subsequent brochure could outline the benefits of taking a new vaccine. These public health service brochures might be posted online or distributed in print format to community health agencies and government offices. Dental brochures could provide the same service by announcing fluoride treatments in a community where fluoride is not present in the city water system. Another use for dental brochures would be to offer discounted services for an economically depressed region struck by recent unemployment. A construction brochure would be helpful to following a natural disaster or severe weather where many residents might need construction information while making home repairs.
- Inspiration and Personal Health
Browsing a church brochure can help readers find a denominational congregation where they can feel comfortable. They could also learn the services offered, such as addiction recovery or grief support. A fitness studio brochure or a medical spa brochure may combine pictures and service descriptions to entice area residents to schedule a visit. Customer testimonials can be included along with any first-time visit discounts.
- How-to Guide
Some brochures are not directly sales-oriented. Instead, they offer helpful information about specific products or services they may or may not sell. When consumers read this information, they will consider the company a qualified source for additional information and eventually consider buying their products. A free guide to do almost anything is appreciated and remembered when a future need arises. You can arrange the brochure to position your business as the go-to resource for the area.
- Reference Source
Legal flyers informing the public about the liability risk of owning ferocious dog breeds might include a link or reference to other sources of related information in the brochure. A church brochure could list local counseling services for those in need of mental health support. A fitness studio brochure might want to reference a medical spa brochure for clients who have medical conditions or who might require medical monitoring of spa services to ensure, for example, the safety of specific procedures on a person who has special needs or limitations.
Printex Printing and Graphics offers full-service document printing and graphic solutions for all kinds of businesses in Orange County, CA. Brochures can be used in endless ways to promote a business, provide a service, cross-reference support agencies, and other key objectives. Check out our online brochure for more detailed information, or contact us directly to discuss your company’s communication needs. We can answer your questions and provide a quote and show you examples to demonstrate our experience and skills.
Have your artwork all ready to go? Great! CLICK HERE to order your products and have them drop-shipped to your doorstep or your customer’s office! We hope these 10 Reasons Why Your Business Needs A Stellar Brochure helped you understand how your business can benefit from excellent marketing collateral.