If a picture is worth 1,000 words, then a captivating image with form and function is worth 100,000. And the numbers prove it:
“83% of consumers could recall an advertiser of a promotional product, while a mere 7% of consumers can recall the name of an advertiser after viewing a commercial on television.” Geek Tech Branding
Here are 5 proven reasons why gifting clever promotional products is the most effective and economical way to market your brand, increase sales, and grow your business.
- Increased Exposure
When current or potential customers use promotional products that advertise your brand, they instantly become brand ambassadors. The person sporting your logo on their t-shirt or tote bag becomes a walking billboard that can cover way more territory than a temporary ad could (at a fraction of the price). Plus, the duration and frequency of your “mobile advertisements” never expire, and if you include your contact details, customers can immediately contact you with virtually no effort. So, you get a proactive, highly effective business card, and your customers get a cool product that comes with a stress-free buying experience. Win/Win all around.
- Brand Recognition
If you select practical, high-quality promotional products, a wide range of potential customers will see your logo every day. Each time they grab their shirt or take a sip of coffee, your logo will flash in front of their eyes. Even if it’s just for a second, the repetition will make the image and messaging stick.
Promotional Products Association International (PPAI) found that 94% of people remember where they received a promotional gift. And 57% of people who used a logoed mug remembered the company brand, versus 32% who listened to a radio ad and 28% who saw a T.V. commercial (VIA Marketing Blog).
- Low-cost, Huge Gains
With just a small investment, you can capture the attention of potential customers that can result in repeated sales for years to come. But to make your promotion cost-effective, you need to make sure you are catering to your target audience and providing them with products they will actually use and enjoy.
And a staggering 500% more referrals come from customers who are satisfied with the gift items!
Another way to leverage promotional products is to use them as “bonus gifts,” instead of discounting the price of your own products. The branded gift will cost you less than the discounted price, but the customer will walk away feeling like they got a great deal and be reminded of their experience each time they use their bonus gift. Again, win/win!
- Community Engagement & Partnerships
Sponsoring local community groups and events is a meaningful way to expand your reach and increase brand recognition. Donating shirts to an after-school sports team or fun products for a swag bag will not only promote your business, it will demonstrate your company’s values and strengthen your relationships with people in your community.
“According to Marketingsherpa.com, 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product.”
- Lasting Trust & Personal Connection
In today’s digital world, most giveaways are distributed with a discount code or page link. Although the recipient gets instant gratification, the overall experience can feel impersonal and detached. But clever promotional gifts and thoughtful distribution can create instant appreciation and a lasting impression on your customers.
When you interact with customers directly, you are offering more than just a free product; you are providing a meaningful connection that shows you care about them both as a customer and an individual. This will illicit trust and loyalty from them and gift you a positive return on investment for years to come.