Direct marketing often uses personalization to increase response rates by connecting with the customer. Many marketers will segment their customer list and personalize groups of catalogs or post cards with personal information, such as a hobby or association they belong to. You may also reference how you found them with a personal note. All of this can be accomplished with variable data printing. You just need to supply the data in a spreadsheet and we will take care of the details. We will also help with set up instructions if you are new to variable data printing ~ Think Amazon in the mail!
If you’re looking for new ways to attract prospects and engage customers, give us a shout. With over 35 years of experience printing, we have created many a campaign that delivered great results using personalization. From bold colors to scratch offs, we can be sure to get your target clients to take notice with an engaging and custom direct mail piece that grabs their attention through subtlety and pizzaz, pending your brand requirements.
Call (949) 586-3800 for more details.