A business brochure could be the perfect selling point for your company. Customers for all kinds of products often prefer to browse a brochure rather than listen to a sales associate talk about various products. A business brochure that saves customers time by letting them shop at home rather than drive to the company will likely enhance sales. 10 Reasons Why Your Business Needs A Stellar Brochure.
Here are 10 reasons why you should have a brochure for your business.
- Visual Appeal
An attractive brochure invites readers to view images and information about products and services. Visual impressions can have a powerful effect on motivating people to understand and appreciate the company’s selling points. Whether using photographs or artwork, color copies of a company brochure can be compelling. Digital printing facilitates the production and distribution of a traditional tri-fold brochure or other styles as well.
- Critical Information
Many people who are looking for key services do not always know how to research the most relevant sources online. Legal brochures, for example, can provide essential information about making a will or filing a lawsuit for an accident injury. Someone who may be hesitant to contact an attorney might be more open to perusing legal brochures that are clear, direct, and easy to understand instead of using legal jargon.
- Inviting Format
The public generally considers legal flyers or color copies of any kind of tri-fold brochure as an introduction to the company and an invitation to learn more. When opening a restaurant brochure or a medical brochure, for example, readers want to see what is offered and get an idea of whether to contact the business. They might not even be that interested in the business initially, but a great brochure can be persuasive.
- Entertainment Value
A hundred years ago, people read a catalog brochure as often as a newspaper. The brochures were fun to look at, especially for those who lived in rural areas, and they stoked daydreams or prompted savings to buy the wares described in a restaurant brochure or schedule and appointment to use the services of a medical brochure. Today, people still enjoy reading a catalog brochure for the same reason. Color copies and digital printing produce high-quality brochures that are smart and efficient in selling a business to the public.
- Sales Tool
A construction brochure depicting a renovated kitchen or an updated bathroom introduces the viewer to the potential improvement that could be made without spending time on the phone or scrolling through a website for basic information. Those steps may follow, but at first, a simple brochure may be all that is needed to pique a customer’s interest. With limited but focused details, readers can get a general idea of the possibilities before deciding to take the next step and contact the business. This is another one of the 10 Reasons Why Your Business Needs A Stellar Brochure.
- Informative List
Someone who wants to know more about how to plan a wedding might not know who to call or even how to start. A wedding brochure might list the typical services that will be needed for the average wedding. Activities might be included that some people might not have thought about, thus providing them with more options. 10 Reasons Why Your Business Needs A Stellar Brochure. A wedding brochure does not have to be costly or elaborate. It can simply use a lovely wedding image to offer helpful information for planning a wedding.
- Public Service
A public service medical brochure can explain the need for taking certain actions, like wearing a mask during a pandemic, for example. A subsequent brochure could outline the benefits of taking a new vaccine. These public health service brochures might be posted online or distributed in print format to community health agencies and government offices. Dental brochures could provide the same service by announcing fluoride treatments in a community where fluoride is not present in the city water system. Another use for dental brochures would be to offer discounted services for an economically depressed region hit hard by recent unemployment. A construction brochure would be useful following a natural disaster or severe weather where many residents might need construction information while making home repairs.
- Inspiration and Personal Health
Browsing a church brochure can help readers find a denominational congregation where they can feel comfortable. They could also learn the type of services offered, such as addiction recovery or grief support. A fitness studio brochure or a medical spa brochure may combine pictures and service descriptions to entice area residents to schedule a visit. Customer testimonials can be included along with any first-time visit discounts.
- How-to Guide
Some brochures are not directly sales oriented. Instead, they offer helpful information about certain products or services that they may or may not sell. When consumers read this information, they will consider the company as a qualified source for additional information and eventually consider buying their products. A free guide to do almost anything is appreciated and remembered when a future need arises. You can arrange the brochure to position your business as the go-to resource for the area.
- Reference Source
Legal flyers that inform the public about the liability risk of owning ferocious dog breeds might include in the brochure a link or reference to other sources of related information. A church brochure could list local counseling services for those in need of mental health support. A fitness studio brochure might want to reference a medical spa brochure for clients who have medical needs or who might require medical monitoring of spa services to ensure, for example, the safety of certain procedures on a person who has special needs or limitations.
Brochures can be used in endless ways to promote a business, provide a service, or cross-reference support agencies along with other key objectives. Printex Printing and Graphics offers full service document printing and graphic solutions for all kinds of businesses in Orange County, CA. Check out our online brochure for more detailed information or contact us directly to discuss your company’s communication needs. We can answer your questions and provide a quote along with showing you examples to demonstrate our experience and skills.
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