Entries by Sheri

Secrets of Power Presentations

Maintaining Their Attention Getting your audience’s attention is only the first step to a successful presentation. Once you’ve captured their attention, your next challenge is maintaining it. Typically, adults have short attention spans that shift constantly. Here are some tips to help you out. Provide handouts that outline your presentation. Ask your printer to use […]

10 Ways to Create the Wrong Brochure

To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It’s best to create the least elaborate brochure likely to achieve its objectives. Deciding on Your Purpose Brochures fall into two broad categories — those that introduce a new product or service to a likely customer […]

Trade Show Sales Tips

Trade shows typically produce lower-cost leads than other communications strategies. They’re the best vehicle for a new company to attract its first customers and the most cost-effective way for small manufacturers with specialized products to find prospects. Many times, small companies lack the resources to discover which companies need their product. At a major industry […]

Designing Direct Mail That Sells

If it sells, it is creative. This, in essence, is the first rule of direct mail design, according to legendary designer and author, David Ogilvy. But what sells? Here are a few tips to keep in mind when designing your next direct mail marketing piece: The basics are in your mailbox. When you need inspiration, […]

Four Foolproof Ways to Create a Great Company Logo

Have you taken a close look at your company logo lately? Does it look like it came straight out of the 1980s, or have you kept it up-to-date? An outdated logo can make you look stagnant and stale in the minds of prospective customers. To combat this effect, many companies redesign their logos every few […]

Four Keys to More Meaningful Customer Relations

Companies lose an average of 10 to 30 percent of their customers each year. Much of this loss can be attributed to poor service. Companies that focus on customer retention tend to see profits grow anywhere from 25 to 100 percent annually. Nonprofits that focus on customer retention often see reductions in turnover and better […]